Jeff Loehr – Medium

Jeff Loehr

The Branding Lesson for Your Business from this New York Times Failure

5 min readMar 21, 2024

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The Branding Lesson for Your Business from this New York Times Failure

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Jeff Loehr

Cold calling is dead — what’s the best way to find clients and grow a business?

I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their marketing strategy; it was…

6 min readDec 19, 2021

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Cold calling is dead — what’s the best way to find clients and grow a business?

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Jeff Loehr

Yes, if clients don’t give you information, it is your problem.

Has this ever happened to you? You have a client, and you rely on them to get your work done. They are supposed to supply you with the…

5 min readDec 13, 2021

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Yes, if clients don’t give you information, it is your problem.

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Jeff Loehr

How defining your niche helps you grow to new niches — The Ho-sop-u-sos-ha rule

Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar.

7 min readDec 11, 2021

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How defining your niche helps you grow to new niches — The Ho-sop-u-sos-ha rule

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Jeff Loehr

Are you a gotcha manager? | Jeff Loehr

Here is a test, what do you see in this sentence:

5 min readOct 1, 2020

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Are you a gotcha manager? | Jeff Loehr

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Jeff Loehr

The PPP loan: a soundbite with no substance

We are just figuring out how the program works and it is already out of money.

4 min readApr 16, 2020

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The PPP loan: a soundbite with no substance

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Jeff Loehr

Stop! We are doing it wrong.

These days I spend most of my time at work helping companies try to survive. They are applying for short term loans so that they can find a…

4 min readMar 30, 2020

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Stop! We are doing it wrong.

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Jeff Loehr
in
Marketing And Growth Hacking

Stop being brown, be cognac

I once worked on a strategy for a major diamond producer, and we had lots of worthless brown diamonds. This is how we sold them for a…

4 min readSep 26, 2018

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Stop being brown, be cognac

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Jeff Loehr
in
Marketing And Growth Hacking

They won’t do the work to understand you

Marketers waste effort, talking about what they do. What their company does. How they solve problems.

4 min readAug 29, 2018

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They won’t do the work to understand you

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Jeff Loehr
in
Marketing And Growth Hacking

The Dirty Little Secret about Referrals

Six steps to make referrals work

5 min readMay 16, 2018

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The Dirty Little Secret about Referrals

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Jeff Loehr

Jeff Loehr

The key to growth, investment and strategic execution is communicating clearly. Learn to craft your story - http://bit.ly/2u18saB

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