Cold calling is dead — what’s the best way to find clients and grow a business?I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their marketing strategy; it was…Dec 19, 2021Dec 19, 2021
Yes, if clients don’t give you information, it is your problem.Has this ever happened to you? You have a client, and you rely on them to get your work done. They are supposed to supply you with the…Dec 13, 2021Dec 13, 2021
How defining your niche helps you grow to new niches — The Ho-sop-u-sos-ha ruleDefining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar.Dec 11, 2021Dec 11, 2021
Are you a gotcha manager? | Jeff LoehrHere is a test, what do you see in this sentence:Oct 1, 2020Oct 1, 2020
The PPP loan: a soundbite with no substanceWe are just figuring out how the program works and it is already out of money.Apr 16, 2020Apr 16, 2020
Stop! We are doing it wrong.These days I spend most of my time at work helping companies try to survive. They are applying for short term loans so that they can find a…Mar 30, 2020Mar 30, 2020
Published inMarketing And Growth HackingStop being brown, be cognacI once worked on a strategy for a major diamond producer, and we had lots of worthless brown diamonds. This is how we sold them for a…Sep 26, 2018Sep 26, 2018
Published inMarketing And Growth HackingThey won’t do the work to understand youMarketers waste effort, talking about what they do. What their company does. How they solve problems.Aug 29, 2018Aug 29, 2018
Published inMarketing And Growth HackingThe Dirty Little Secret about ReferralsSix steps to make referrals workMay 16, 20182May 16, 20182