Jeff Loehr – Medium

Jeff Loehr

Jeff Loehr

The Branding Lesson for Your Business from this New York Times Failure

Mar 21

The Branding Lesson for Your Business from this New York Times Failure

Mar 21

Jeff Loehr

Cold calling is dead — what’s the best way to find clients and grow a business?

I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their marketing strategy; it was…

Dec 19, 2021

Cold calling is dead — what’s the best way to find clients and grow a business?

Dec 19, 2021

Jeff Loehr

Yes, if clients don’t give you information, it is your problem.

Has this ever happened to you? You have a client, and you rely on them to get your work done. They are supposed to supply you with the…

Dec 13, 2021

Yes, if clients don’t give you information, it is your problem.

Dec 13, 2021

Jeff Loehr

How defining your niche helps you grow to new niches — The Ho-sop-u-sos-ha rule

Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar.

Dec 11, 2021

How defining your niche helps you grow to new niches — The Ho-sop-u-sos-ha rule

Dec 11, 2021

Jeff Loehr

Are you a gotcha manager? | Jeff Loehr

Here is a test, what do you see in this sentence:

Oct 1, 2020

Are you a gotcha manager? | Jeff Loehr

Oct 1, 2020

Jeff Loehr

The PPP loan: a soundbite with no substance

We are just figuring out how the program works and it is already out of money.

Apr 16, 2020

The PPP loan: a soundbite with no substance

Apr 16, 2020

Jeff Loehr

Stop! We are doing it wrong.

These days I spend most of my time at work helping companies try to survive. They are applying for short term loans so that they can find a…

Mar 30, 2020

Stop! We are doing it wrong.

Mar 30, 2020

Jeff Loehr
in
Marketing And Growth Hacking

Stop being brown, be cognac

I once worked on a strategy for a major diamond producer, and we had lots of worthless brown diamonds. This is how we sold them for a…

Sep 26, 2018

Stop being brown, be cognac

Sep 26, 2018

Jeff Loehr
in
Marketing And Growth Hacking

They won’t do the work to understand you

Marketers waste effort, talking about what they do. What their company does. How they solve problems.

Aug 29, 2018

They won’t do the work to understand you

Aug 29, 2018

Jeff Loehr
in
Marketing And Growth Hacking

The Dirty Little Secret about Referrals

Six steps to make referrals work

May 16, 2018

The Dirty Little Secret about Referrals

May 16, 2018

Jeff Loehr

Jeff Loehr

The key to growth, investment and strategic execution is communicating clearly. Learn to craft your story - http://bit.ly/2u18saB

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